I call this feeling "The Holy Spirit" and no I'm not religious, hear me out.
So there's "The Father" which is you, in charge of everything.
Then there's "The Son" which is your Jesus, the bit of you that does shit mostly perfectly without any input from you. The scary example of this is when you drive to work and can't remember the drive at all. Jesus Take the wheel. Teach your Jesus right and you can trust he'll do things fine.
Then The Holy Spirit, which is that part of you that sees everything, before the filters are applied, and let's you know something is off. There's no obvious reason for it, but there's something off about this guy and we need to get away from him as soon as possible and never interact with them again.
The Jesus part is the important bit for most of us. Learning to play the guitar? Teach your Jesus. When you've practiced enough you can just trust that Jesus will hit the notes while you concentrate on singing along.
When I learned to Juggle I just taught my Jesus how to throw properly so it lands in the other hand.
At work I teach my Jesus how to do the manual labour, do the checks I need to do, and I can concentrate on ripping on my work colleagues.
What's your point in bringing bud light up? I'm not trying to start shit, genuinely curious. What is it that we need to know? What does "never trust" mean in this context? I can't make heads or tails of anything you wrote
Last spring bud light sent trans influencer Dylan mulvaney a personalized beer can as part of a broad marketing push. This drew criticism/calls for a boycott from various prominent transphobes and caused a slight slump in sales. Bud light responded by laying off/"laying off" various senior marketing execs etc, and did not afaict support support mulvaney after it (no loud anti-transphobia pr statement). Very illustrative story of how corporate support of lgbt people under capitalism works
Like SqueakyBeaver and omniraptor pointed out, it was last years campaign Budweiser made with dylan mulvaney. They featured her on some bud light special editions.
Kid Rock made a video with him shooting the beer and the target demographic "cancelled" bud light making a big fuss about it online.
Budweiser was short of apologizing on their knees for their "mishap", the Creator of the campaign was fired, etc.
People online were pretty harsh with dylan mulvaney. Budweiser dropped her like a hot potato. From what she posted afterwards, i figured they never contacted her or reached out to her in any way, in order to check if she's ok.
That's what i meant, they invest in "inclusion" , because it brings them cash. It's not like humans became enlightened over the past decades. There was progress, sure, very slow progress in all things around being inclusive of others. Corporations are adapting to a demographic that is growing and are potential future customers.
Illness, death, and antisocial behavior. All of these were threats we evolved to handle, people who are "a little bit off" in one way or another, who might endanger the group or individual. This, and that our pattern seeking brains don't like it when something doesn't easily fit within an existing schema, even more so if it lies just outside of our existing preconceptions.
Obviously, I can't say that these definitely are the reasons why we experience the uncanny valley, but I think it's probably a better explanation than... Skin walkers? Or whatever else the meme would be implying.
Still, it's a cool premise for a horror story at least.
Back 4 million years the whole world really was a planet of the apes. So in some ways recognising something that wasn't your species, but looked like it might have avoided conflict, loss of territory, loss of food..
"But in general, take my advice, when you meet anything that's going to be Human and isn't yet, or used to be Human once and isn't now, or ought to be Human and isn't, you keep your eyes on it and feel for your hatchet."
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Heiß