Honestly I think it's just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There's already a company giving away free ad supported TVs.
I mean, Telly is giving away TVs that have a camera and second screen to play ads. Sony might not think they could get away with it a decade ago, but consumers seem to slowly accept more bullshit over time so I could definitely see their calculus changing in the future.
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