It's not a meme, people genuinely get upset about this. There was a post on a lemmy about the Comptia A+ study guide that had the question "What is GNU" with the answer of "It has to do with Linux" and people were writing essays on why this was not correct.
I complained enough at my work about this that we shut off fast boot domain wide. I haven't had to have a "I know that you just turned your computer on but I need you to restart it. No, not shutdown and turn on, restart. Yes, they are different things." conversation in a couple years. Funnily enough I haven't seen anyone complain about the significantly longer start up times. I guess people just expect that from windows lol.