I know "there is no bad press" but more people will think "fuck those guys" than "maybe environment does need saving" upon reading these news.
Also just because they were responsible about their dick move doesn't mean everybody will be. Or something happens that causes long term damage by accident.
I care for environment greatly but I'd slap these people as long as I could lift my hands and then some.
Dixit sure had to be mentioned - when art is effectively your game mechanic it needs to be good. Though it depends on the card set, not a fan of the Dixit Odysey base set
More likely they will use it as an excuse to do what they did even harder. He already gave out some instructions for future steps and those instructions were pretty much "carry on with what we started".
Media and oposition is widely continued to be blamed.
There are multiple countries Russia would like to invade too - but they were stopped (or at least slowed down - depends on how it will develop) in Ukraine.
Just because it's not the exact same situation doesn't mean there aren't paralels.