@scien@social.linux.pizza avatar

scien

@scien@social.linux.pizza

Linux enthusiast. Pragmatism over idealism.

Don't mind being rude to me; I'd rather you be brutally honest than not.

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TechConnectify , an Random Englisch
@TechConnectify@mas.to avatar

So I just got back from a Menards run and I've noticed something fascinating:

Menards has always had a lot of store brands. But they're really pushing a new food brand called Marcella. Stuff like coffee, jams and jellies, prepared foods, sodas, etc. A lot of it is fairly unique - I bought a maraschino cherry cola on a whim and it was pretty great!

The weird part? They're pricing this in-house stuff higher than name brands. The soda was a tad more expensive than the Sprecher's next to it!

scien ,
@scien@social.linux.pizza avatar

@TechConnectify That's actually really fascinating. If it's unique, and the price is higher, I'd reckon they're not even using a white label brand for that.

Happy to see it honestly, but I hope they can keep it up - sometimes margins in such things can be punishingly low. Especially hurtful if consumers aren't willing to absorb the extra cost.

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