I don't mind having the choice at least, years ago Amazon did this with their Kindles (or maybe they still do, dunno). You were given a choice on their Kindle order page, save 40$ on an ad supported version or full price and ad-free. It even stacked (At least once anyways) with other sales they might have been running.
I chose the ad supported model... and then proceeded to root it and remove the ads LMAO