@arstechnica I'd say now it's time for the next bunch of college students to find a garage, and start building an actual search engine again, from the ground up. The space seems to be empty right now, so ripe for 'disruption' and 'innovion'. While Google remains marginally more useful for my needs than Bing, which has never gotten past, meh, or ddg, which I wish did it for me, but doesn't, just getting a true search company, no AI division to ruin SERPs, would be nice.