Except that’s not a problem in many countries so I don’t know why it has to be this way. US media ownership laws are among the worst in the world in that they are basically non-existent. It’s always been like this because we lack imagination and the companies are greedy as hell.
Like people act like this is a new problem with digital media, but it is actually the case with physical media too - there are all sorts of restrictions about what you can and can’t do with it. We basically don’t own anything media-wise, we never have. The difference is now they can enforce it more strategically and effectively with digital downloads.