90s: corporations make everything plastic and disposable while people are told to recycle
It's worse than that: the plastics industry tells us to recycle -- even going so far as to plagiarize the recycling symbol into the resin identification codes -- despite knowing from the beginning that recycling plastic was mostly never going to be a viable thing. They did this purely to shift blame to consumers because the only way their business model worked was to not be held accountable for their waste.