it's not a product in the sense that its value does not come from its function, otherwise it would not lose value when it would be revealed to be of a different origin, but otherwise exactly the same. i spoke of the monetary value just because it's quantifiable; it's not otherwise relevant.
if Mona Lisa was free and digital it would be as valuable as a digital Mona Lisa could be. being free and digital doesn't make it pointless, without agency or intent like AI art is.