The two aren't really equivalent. They make different tradeoffs. The scheme of "compress individual files, then archive" from GP is what zip does. Tar does "archive first, then compress the whole thing".
The link does not load for some reason, but tar itself does not compress anything. Compression can (and usually is) applied afterwards, but that's an additional integration that is not part of Tape ARchive, as such.
I stopped doing that because I found it painfully slow. And it was quicker to gzip and upload than to bzip2 and upload.
Of course, my hardware wasn't quite as good back then. I also learned to stop adding 'v' flag because the bottleneck was actually stdout! (At least when extracting).