I wish anyone in our milieu had that level of influence. Many Kudos on their work, but we would be remiss without giving a nod to the soulless youtubers and tiktokers with influence who made this a thing in everyone's eyes.
The Adlai Stevenson quote applies:
Woman At A Rally: Governor, every thinking person will be voting for you.
Stevenson: Madam, that's not enough. I need a majority.