Also, on a meta level, the creators got screwed over by capitalists because that's just what a scorpion will do if you give it a ride across a river.
Or maybe they were really good at coming up with stuff, but really bad at managing projects. And when the organization grew to more than a few people they couldn’t handle it anymore and couldn’t deliver on what they had committed to.
Everyone has a story in this particular screw up, and while I really would like the moral to be “capitalism bad/creatives good”, it sounds like your average SME implosion.